Wegmans Food Markets and Excellus BlueCross BlueShield are championing half plates and healthy portions.

The two employers are teaming to promote healthy portion tips to their employees and customers.

One important tip is to pile veggies, fruits and salads onto half of your plate, and fill the rest with anything else. This is just one of many ideas the two are collaborating on. Another tip is measuring cups of fruits and vegetables.

Given that two out of three adults in the six-county Rochester region are overweight, the program can be beneficial to most everyone.

Excellus and Wegmans will launch the program during the start of the 'Eat Well Live Well" challenge on March 14 and on March 20. Wegmans will feature the "Half-Plate Healthy" initiative in their stores.

For more information, visit Wegmans or Step Up Program.