Well one Penfield man, with the help of his basset hound, developed a brand that has gotten national recognition.
There's not a dog owner out there who hasn't been at their wits end, trying to house train their puppy. A local college student, Chad Bingo invented this product, to help dog owners.
It's a dilemma all dog owners face.
"Our dogs would always scratch the door and we had to replace our door," said inventor Chad Bingo.
Training them to do their business outside.
"We thought she has to go and she's gotta tell us," said Bingo.
Sure we know the signs. Usually after gulping down a bowl of water, some dogs even have that look. And while they might be trying to tell you, the follow through is lacking.
"We thought it would be funny to put the Staples easy button by the door, we'll train her how to push it," said Bingo.
A joke that was suprisingly brillant. Chad Bingo, 20, decided to trademark the product after attending a young entrepreneurs class at Webster Shroeder High School.
"We looked at eachother and said this is the greatest thing we have thought of," said Bingo.
The idea became a reality inside Chad's Siena College dorm room. In fact, the voice that will be heard in households around the world.
"It's actually my college roommate," said Bingo.
With the help of social media, Chad's product received national recognition.
"These are the orders that came in the last 48 hours," said Bingo.
Buyers from Australia, even the United Kingdom. Turns out, it's the the answer to a universal frustration.
The product was entered in Walmart's Get it on the Shelf contest. If it wins, I Gotta Go will hit the shelves.
"If that happens, I can go to Target, Petco," said Bingo.
Of course Gracie will be the "face" of the product.
"She's already starstruck," said Bingo.
And in a dog's world, it doesn't get much better than that.
"All the local news channels, they played her before they played the President. I thought that was the funniest thing in the world," said Bingo.