An effort to combat distracted driving that started last year now has the support of 25 area school districts.
Irondequoit High School senior Grace D'Agostino doesn't drive and admits she's a little anxious when she's a passenger in her friends' cars.
"We'll be driving to get food or just hang out or pick me up from somewhere, and they'll feel the vibration in their pocket," said D'Agostino. "They'll take it out and check their phone and I'll usually take their phone away and put it in my pocket. Or I say, 'It can wait,' because it really can wait."
The Ad Council found teens like Grace are getting the message about distracted driving, but they're just not always following it. So in November, the Council launched a distracted driving campaign in a different way.
"Where the message has been directed at the driver him or herself, our approach is the people around the driver," explained Ad Council President and CEO Todd Butler. "It's much easier for me sitting in the safety of my office, or the safety of my home to think, 'well that person might be driving so I'm not going to send them that text message now or I'm not going to call them now'. Or when I call them up and hear in the background that they're driving and say, 'OK I'm going to call you back later.' Or start a text conversation with, 'Are you driving.'"
The Yeah, You're That Distracting campaign that's on billboards and in radio and TV spots is now going into schools. Twenty-five school districts have pledged their support. They're encouraged to put posters up in the hallways, write articles about the issue in the student paper or superintendent newsletter, hold events or even address it in morning announcements.
Some schools like Irondequoit High will also require students to take a distracted driving course online to keep their parking passes.
"If we can just continue to raise their consciousness so that if one, one, of our students remembers what we did here today and puts the phone down and is safe, than it was well worth it. We hope far more than one will do that. You've just got to continue to send the message," said West Irondequoit School District superintendent Jeff Crane.
Statistics shows that distracted driving is the leading cause of death among teens, and an Ad Council survey found more young adults in Rochester admit to texting and emailing while driving than other young adults around the nation.
The campaign will continue throughout the year.