"When they come in here, they know they'll get a great tattoo," said Bill Herring.
Herring opened Upstate Tattoo Company on South Clinton Avenue four years ago.
"Tattoos can be a very positive thing to affect your life, and I'm very happy to be a part of that."
This past weekend, those good feelings went south, for good reason. Outside Upstate Tattoo Company, boards hide the shattered glass of a front door.
A break-in was captured by the shop's surveillance camera. The video shows three men, wearing hoodies entering. They grab expensive computers, one worth $2,500.
"Stupidly, I didn't bolt it to the desk. I guess I'm naively confident in people's good will."
Thieves didn't even touch the cash register, but made off with ink and tattoo machines.
"I worked really hard, and the fact that someone can come in here and disrespect all that hard work, it justifies my anger," said Herring.
"I know what it's like to be completely comfortable with your machines, and to have to turn around and replace them or get new ones, it sucks," said tattoo artist Aaron Slocum.
The burglars were in and out in less than a minute. Owners say based on what they took, it very well could have been someone else who's in the tattoo business.
"There's just things you don't do," said Slocum.
"It's always tough being in a crisis like that, but you do your best," said Herring.
Herring is confident the video will help police capture whoever broke in.
"You look at their mannerisms, you look at how they act. You look at how they split up."
The brick used to smash the front door is still here. It's a reminder of a weekend, gone wrong.
"When things like this happen it's terrible and it sucks, but you move on," Herring said. "And I think that we'll find them."