On the RIT campus, it's high-tech stuff.
For Dustin Kochensparger, it's the type of major his parents scratched their heads over.
"There was definitely...we had to have a talk."
But the aspiring video game producer may be onto something.
"The difference four years ago to now. The industry has exploded."
When it comes to video game design and development, RIT is nationally-recognized. The problem is when they seek jobs. Most graduates wind up moving to companies in large cities outside New York state.
"They're the ones out looking for people right now, because they're looking to recruit the top talent before anybody else can."
The reason why many students leave New York after they graduate is simple. They say they go where the jobs are.
"Honestly, the jobs are out West. That's really the base of it."
State lawmakers are trying to figure out how to reverse the trend. That's why Brooklyn Senator Martin Golden came to RIT; to find answers to a few questions.
"What do we have to do to keep them here, and how do we do that going forward?" Golden asked. "We have areas in each of these communities that could be the seed for that."
Golden believes the state can lure software companies here from hotbeds like Seattle and Las Vegas by offering tax incentives based on jobs created.
"We believe yes, we can compete with the best and take some of that work and bring it here," said state Sen. Golden, R-Brooklyn.
Kochensparger is already designing games. The fourth year student has formed his own company.
"We worked on it nights and weekends as we could."
He's glad to see the push for more opportunity, once making games becomes no longer a game, but a living.
"There's a lot of talented students coming out of these universities and it would be really great to see them focus their energies here."