Samsung is leading the pack in worldwide smartphone sales during the year's first business quarter, and now the company is releasing a new smartphone, the Samsung Galaxy S III, this week. YNN's Technology reporter Adam Balkin filed the following report.

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Looking at worldwide smartphone sales from the first business quarter of this year, the name of the company that has sold the most does not start with an "A." According to numbers recently put out by Strategy Analytics, Samsung is the company.

So, even though there are new Android phones launching seemingly every week, when Samsung launches a new Galaxy smartphone, like the S III this week, it is newsworthy.

"What we think people are going to look for in their next phone are sharing features," said Philip Berne of Samsung. "People want to share their photos, video, all the content that they create. And the Galaxy S III has some really unique and very simple ways to share things with individuals just by touching phones together, with groups wirelessly across a room, or over the cloud a little more remote with people over the Internet."

One such feature called "Share Shot" allows everyone with an S III at a party, for example, to link up wirelessly then any photo or video taken gets recorded on every phone in the group.

There are also lots of near field communications (NFC) applications for things like ordering food and paying with a phone, to TecTiles that let users change setting in their phones just by touching them. Place a phone on a TecTile on a nightstand and the phone can instantly go into silent mode and set its alarm for 7:00 a.m.

There are also new gesture controls and new ways of sending content to the TV. Other neat touches include the ability for a user writing a text message can then hold the phone up to his or her face and it will dial the text message recipient.

These little features may seem insignificant, but developers say sometimes those little features make the difference.

"I think it's a little like Siri on the iPhone, it's just that little extra thing that makes it different," said David Carnoy of CNET.com. "And that's what people are looking for these days, to some differentiating factor between these phones. So maybe they use some of these features, maybe they don't."

The Galaxy S III is hitting stores now for all four major wireless carriers and starts at about $200 plus the price of the wireless contract.