Thirty-five states in the U.S. allow the sale of wine in grocery stores and some say New York should be the 36th.

The idea is part of an economic development plan being pushed by New York's governor. The state says the proposal could generate $300 million for the local economy over the next two years, but at what cost?

Frank Russell has two passions: business and wine. Last November, Russell put his life savings into Corn Hill Fine Wines and Spirits in Rochester.

A proposal from New York's governor could cut into his business by allowing Russell's customers to buy wine in grocery stores.

"My demographic here travel to the grocery stores. So it's going to weaken my wine sales, which are almost 75 percent of my income," Russell said.

Grocery stores like Wegmans say allowing them to sell wine will lead to better competition and improve wine sales statewide. It's an idea New York's agriculture commissioner is pitching through a new campaign.

"We're taking all this product and we're trying to run it through to few outlets then back out to all these consumers. It's not a model that's working. It's holding back the economy," said Patrick Hooker, New York State agriculture commissioner.

Commissioner Hooker said this proposal will do two main things: provide millions for the state economy and provide convenience for the customer, which is something those we talked to seem in favor of.

Hooker said the state is willing to compromise. Ideas like allowing liquor stores to sell beer and food are up for negotiation.

"I would really encourage them to come to the table. If there's more we should be doing we should do it for them," Hooker said.

For Russell, it's going to take more than a few incentives to make up for the loss in revenue.

"That's the succinct way of saying it. It will put me out of business," Russell said.

An independent group called "The Last Store on Main Street Coalition" is challenging the state's projections in revenue and believes creating greater access to liquor will increase underage drinking.