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But Waterloo is also the birthplace of Tom Coughlin, the New York Giants Super Bowl-winning coach who has his team back in the championship game for the second time in four years.

"We're pretty much on the map with both of them. Just a little note that might be interesting to you. All the news media and around they all call him ‘Cau-Flin,’ but here in Waterloo he's Tom ‘Cock-Lin.’ That's the way it was during school and that's the way he is when he's around,” said Ted Young.

Young, the Waterloo mayor, and town supervisor Gary Westfall grew up with Coughlin. They played high school football together before graduating in 1964. That's when they went their separate ways, with Coughlin heading to Syracuse on his way to a coaching career in the NFL.

"When he went to Syracuse, he looked like he was on a mission. He had a purpose back then and he was the only one who knew what it was, but he always tried to improve and no matter what level he was at he tried to go to a higher level," said Westfall.

Coughlin got his first head coaching job back in 1970 at the Rochester Institute of Technology, taking over a program that was in transition.

RIT football was moving from a club sport to NCAA Division III. Coughlin stayed there for four seasons.

RIT athletic director Lou Spiotti succeeded Coughlin as RIT coach. The program was discontinued in 1977, but Spiotti says he still hears regularly from former players; more so this week.

"They call and they write. Others write, 'did you hear anything, are we going to be getting together,' or just a call saying 'what a great thing,' so a little bit, we're kind of basking in the glory I guess you could say," said Spiotti.

Nowhere are they basking more than in Coughlin's hometown where they are awaiting anxiously for Sunday's kickoff.

"I think this one here the anxiety level seems to be up a lot more now that before from the feel of the village and stuff," said Young.

Harry's Place on Main Street in Waterloo was packed for the 2008 Super Bowl win by the Giants over New England. Harry Schwarz says he expects a repeat on Sunday.

“It's two good teams, two great coaches, two great quarterbacks; it should be a tight game. Hopefully, it will end up the same way as the last one," said Schwarz.

And what will diehard Giants fans and Coughlin supporters be doing Sunday if the Giants win?

"Partying my... Go Giants,” said Steve Jones with a laugh.