In-Depth Biz Profile: Cerion Enterprises
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"So what we do here is make the high tech chemistry, the heart of it, the nanoparticles which are highly reactive and end up in that diesel fuel product,” said Doug Singer, Cerion VP.
The large chemical manufacturing facility in Building 308 at Eastman Business Park is the fourth space Cerion Enterprises has grown into since its inception in the RIT incubator five years ago.
Singer says the first batch of the company's product was made in his garage. The company formed by a few former Kodakers and chemists now has 50 Rochester employees.
"Cerion’s growth is tied to the fact that we have a novel set of products. We have a great team of research people who have invented a core platform of technology, in our nanoparticles and highly reactive chemistry and we can do many different things with them,” said Cerion.
Cerion's biggest seller, GO2, is a diesel fuel additive that Singer says reduces fuel consumption by 10 percent and green house gases by 20 to 40 percent in large fleet vehicles like yachts, and ships. He says Cerion's sales force is targeting industries that use large amounts of diesel fuel around the world. Current customers are in South America, Australia, Europe, and the Gulf of Mexico.
Cerion scientists also produce clothing treatment products that make them stain and smell resistant and last longer.
"We can do things and have invented and patented things that nobody else knows how to do and now that we can do that, we can move into markets and grow and sell our products across the world. Our key is our knowledge and our people."
Singer says business development, market penetration and marketing will be major initiatives in the year ahead.
"We need to get the message out that we know how to do this better than everybody else because of the science power we have behind it."
Singer says Eastman Business Park's infrastructure and available Kodak assets like reaction equipment that was once used to make film, made the process of transitioning from start-up to manufacturer possible, quickly.
"It’s a good legacy that we’re continuing to take those pieces of equipment and the people; we have a great deal of experience here in terms of the people we’ve hired from Kodak."