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September is infant mortality awareness month, and the Baby Safe Sleep Coalition is announcing a new effort aimed at preventing infant deaths in unsafe sleep environments.

According to the Monroe County Health Department, unsafe sleep is the leading preventable cause of death in healthy infants under the age of one.

"Healthy babies are dying in our community on an average of 10 a year and these are deaths that are 100 percent preventable," said Sue VanStrydonck, Baby Safe Sleep Coalition co-chair. "And we really feel that we need to get the message out to parents, caregivers and even professionals that where a baby sleeps is a matter of life and death."

The coalition says the only safe place for a baby to sleep is on its back in a crib without bumpers, blankets or toys.

Baby Safe Sleep Coalition