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Southwest Airlines said service will begin on April 14th. Southwest said AirTran Service will end the day before.

Rochester is among four cities being converted from AirTran to Southwest. The others are Charlotte, North Carolina; Flint, Michigan; and Portland, Maine.

Monroe County Executive Maggie Brooks said the move is good news for Rochester travelers.

"I think when you have more competition, you certainly have lower costs, we will obviously see additional destinations offered. We're hoping for Chicago, Denver, some of the western destinations, which are the most requested by the way from people that live here in the community, so I think whenever you can bring competition to the airport, you can improve value for customers," Brooks said.

Brooks says she hopes the new destinations will cut down on the number of Rochester area residents flying out of Buffalo.