VisitRochester Names New CEO
VisitRochester has named a new president and CEO.
The Board of Directors announced the appointment of Donald Jeffries Friday morning.
Jeffries currently serves as the CEO of the Rochester Broadway Theater League.
He'll take over for Ed Hall, who announced his retirement earlier this year. Hall has served as president for the past 15 years.
Jeffries will assume the position effective January 15th.