ROCHESTER, N.Y. - It may sound like a Halloween promotion, but starting Thursday you can get free coffee in exchange for blood.
It's all an effort to increase the blood supply after the holiday donation slump.
For the sixth year the American Red Cross and Dunkin' Donuts are teaming up to offer the incentive.
Anyone who donates blood during the month of January gets a coupon for a free pound of coffee.
They'll kick it off on Thursday with a blood drive at the Dunkin' Donuts on Scottsville Road in Rochester from 9 a.m. until 2 p.m.