United Way Announces $26 Million Fundraising Goal
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The United Way announced its 2013 fundraising goal Thursday.
This year's campaign chair Joel Seligman, president of the University of Rochester, made the announcement Thursday morning. The $26 million goal is half a million dollars more than last year's goal.
This year's focus is on meeting basic needs, giving babies the best start, preparing kids for success and supporting seniors and caregivers.
Seligman said, "This year we received 113 requests for support, and what they requested exceeded $28.6 million. This year we had $17.5 million to distribute. So if that's any indication in terms of what our non profit agencies are asking for, what they're requiring as compared to what's available. The need is there and it's real."
Peter Carpino, United Way President said, "This year we're trying a lot of new things. For example we're making a special effort to reach small and medium sized businesses, which are the fasting growing cohort in Rochester for major donors."
Campaign organizers are hoping people donate to the United Way's Community Fund. The fund includes the more than 70 local programs and prioritizes money for those most in need.